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Sunday, April 27, 2008
Oxfam here in the UK have launched a new advertising campaign in what appears to be a shift away from the standard money-raising activities that people here are becoming increasingly immune (probably down to the chuggers -
wheeze has backfired) towards asking people to have a more lobbying and volunteering role instead.
They want your time, not your cash (hmmm), and they are willing to use animated typography in conjunction with
to persuade you.
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