Oxfam here in the UK have launched a new advertising campaign in what appears to be a shift away from the standard money-raising activities that people here are becoming increasingly immune (probably down to the chuggers - that wheeze has backfired) towards asking people to have a more lobbying and volunteering role instead.



They want your time, not your cash (hmmm), and they are willing to use animated typography in conjunction with 3D characters and funky retro to persuade you.