You thought the Xerox logo was bad? It's positively smashing compared to what is going on over at CapitalOne. Here's how the conversation went:

Director of Communications: Hmmm, we need to refresh our brand. There are too many negative associations with banking institutions following the credit crunch. We need to re-engage with our stakeholders, reassure them, while at the same time reaching out to new customer relationship opportunities.

Design Agency Wanker: Hmmm, have you thought about shoving a stupid hackneyed swoosh over it? Nike has a swoosh and people quite like them.

Director of Communications: That's a brand synergy I like! People love sports, they're dynamic, they're about success. Swooshes... yeah!

Design Agency Wanker: That'll be $750,000 please.

Director of Communications: Yay! Another line of coke?
Source: BrandNew