Now the format wars are over and we can all settle on Blu-ray, I'm sure you'll all be rushing out to buy the high definition version of Helvetica. Naturally, being aimed at design-types, there is a special edition available for only $125, comes with a cheap nasty looking tote bag that probably cost $3 to make, and is signed by Gary Hustwit.
So let's call that a $90 premium over the standard edition, be generous and call it $85 extra profit per disk, times the "limited edition" of 1,500, that is a healthy $135,000 bonus for someone. Now, how much do you really want the limited edition one again?
So let's call that a $90 premium over the standard edition, be generous and call it $85 extra profit per disk, times the "limited edition" of 1,500, that is a healthy $135,000 bonus for someone. Now, how much do you really want the limited edition one again?
