MS Typo News has this little gem online today: “The typorati may not like this, but science is science.”, relating to some study in Michigan that claims that the easiest typeface to read on instructional work is Arial. Yeah, whatever, but seeing as we’re on the subject of “Science is science”, let’s ask the following questions. Think of it as peer review:

• How many typefaces were compared?
  
• How many of those typefaces were sans-serif?
  
• How many of those sans-serif typefaces were not part of the standard complement of typefaces provided by Windows?
  
• Have you ever heard of the phrase, “you read best what you read most”?

This is not science. It is simply bad scientific method, masquerading as truth.